More Than A Vote (Lebron James’ non-profit)
Goal: To sign up young African American men to become poll workers in the most contested swing states for the 2020 Presidential Election
Target Audience: African American Males 18-30 years old
Strategy: Create a customized, multi-media approach that included Broadcast, Cable, OTT, Radio, Digital Radio, Social Influencing, and digital OOH (targeting college campuses, beauty salons, and barber shops)
Research: SSM found target-rich DMAs and integrated the campaign’s own market needs with the highest African American populations in each swing state. Utilized only programming and networks based on rankings with those target audiences in mind.
Results: Over 42,000 people signed up to be a volunteer poll worker throughout the country. The campaign was a massive success and all races resulted in victory.
Awards: For More Than A Vote, Sadler Strategic Media won MediaPost’s Awards for:
2020 BEST SOCIAL MEDIA CAMPAIGN &
2020 BEST MULTICULTURAL/ LGBTQ CAMPAIGN